Leading Provider of Solid Tires, Tire Inserts, and Flat Protection
$16 Million
In Eight Years
1,000 Dealers & Distributors
Across North America
88k Social Media
Organic Growth
Introduction
Tannus America is transforming the cycling industry with its innovative tire solutions. Tannus Armour, Tubeless, and Airless Tires are designed to give cyclists unparalleled puncture and rim protection, making flats a thing of the past. Their lightweight and durable products appeal to a wide range of riders, from urban commuters to adventurous mountain bikers.
Our mission was to help Tannus America extend its brand awareness and market reach, particularly within the highly competitive U.S. cycling market.
WHAT WE DID
Branding
Package Design & Mockup
Web Design & Development
Instagram
Facebook
Social Media Marketing
Paid Advertising
Event Management
Influencer and Ambassador Recruitment
SPOTLIGHT: DIGITAL PRESENCE
A crucial component of our work with Tannus America was the development of a high-performance Shopify eCommerce website that matched the innovative nature of their products. With a focus on creating an engaging, user-friendly experience, we aimed to simplify the customer journey while highlighting the unique features of Tannus products.
Modern and Intuitive Web Design By using clean visuals, intuitive navigation, and a sleek layout, we ensured that users could easily explore product categories, learn about the benefits of airless tires, and make informed purchase decisions.
Dynamic product pages showcase the technical details of the tires, with embedded videos and customer testimonials to boost credibility and engagement.
The mobile-first design ensured that cyclists shopping on-the-go could seamlessly access the site and make purchases from any device, a crucial feature in today’s mobile-heavy market.
We enabled inventory management tools that allowed Tannus America to efficiently manage stock and sales directly from their platform.
Customer reviews and ratings were integrated to build trust and help new customers make purchase decisions based on real feedback from cyclists.
Beyond design, we focused heavily on SEO and conversion rate optimization to ensure Tannus America’s products were easy to find and purchase.
SEO-friendly product pages that were optimized for search engines, driving organic traffic to the website through targeted keywords like “puncture-proof bike tires” and “best tires for mountain bikes.”
We continue to provide ongoing support, ensuring the website evolves with new features and functionality as Tannus America grows. This includes regular updates to maintain site performance, security patches, and the integration of new eCommerce technologies to keep the platform cutting-edge.
OUR APPROACH
To tackle these challenges, our agency developed a comprehensive marketing strategy that would build brand equity and drive measurable results. Here’s how we approached it:
Brand Strategy and Positioning
We started by refining Tannus America’s messaging to ensure their unique value proposition was clear: puncture-proof, airless tires that ensure cyclists can “Keep People Pedaling.” We segmented their audience into different cyclist types (commuters, off-road riders, e-bike users) and tailored the messaging to resonate with each group.
Content Creation
We produced high-quality content to showcase the benefits of Tannusproducts. This included:
• Product videos that illustrated the durability and ease of installation of their airless tire systems.
• Infographics showing how Tannus Armour protects inner tubes and improves ride quality.
Social Media Marketing
A targeted social media strategy helped grow their digital presence. We focused on platforms popular among cyclists like Instagram and YouTube, using:
• User-generated content from cycling enthusiasts testing Tannus Armour in various terrains.
• Engaging stories and posts demonstrating the product’s performance.
• Influencer partnerships with well-known cyclists and adventurers to expand reach.
Search Engine Optimization
To increase organic traffic to the Tannus America website, we focused on optimizing content for high-intent keywords like “best airless bike tires” and “puncture-proof tires for mountain biking.” This led to better visibility on search engines and improved website traffic.
Paid Advertising Campaigns
We ran strategic paid ads on Google and Facebook, targeting cyclists in major U.S. cities. Using A/B testing, we optimized these campaigns for better conversion rates. Retargeting campaigns were also implemented, bringing back users who had previously visited the site but not yet made a purchase.
Email Marketing & CRM
We designed a series of targeted email campaigns to engage existing customers and convert new leads. Personalized email content educated recipients about the benefits of Tannus Armour, shared success stories, and provided exclusive promotions to encourage conversions.
THE RESULTS
Our marketing efforts delivered significant results for Tannus America: 30% increase in website traffic, leading to higher engagement with their product pages. 20% rise in conversions, as more cyclists were convinced of the value of Tannus Armour and airless tires. Social media following doubled, particularly on Instagram, where user-generated content and influencer collaborations took off. Stronger brand recognition within the cycling community, positioning Tannus America as a leader in innovative cycling solutions. Sales increased, especially for their Tannus Armour and airless tire products, as the market better understood the benefits of these technologies.
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